Dagi Bee: YouTuber’s Net Worth

Date of birth21 September 1994 (age 26)
Born inDusseldorf, Germany
nationalityGermany
marital statusmarried to Eugen Kazakov (since 2018)
jobYouTuber, entrepreneur
Full nameDagmar Nicole Kazakov (girl name: Ochmanczyk)
NicknameDagi Bee

How much money does Dagi Bee have?

Dagi Bee (civil: Dagmar Nicole Ochmanczyk, today: Kazakov) was born on September 21, 1994, in Dusseldorf. She is now married to film editor Eugen Kazakov and runs several extremely successful companies. However, the focus is on her as a web video producer, YouTuber. The estimated net worth of Dagi Bee is 1.5 million euros.

Dagi Bee on YouTube

Before Dagi Bee gained nationwide fame through YouTube, she first began training as an industrial clerk. From 2011 to 2015, she was in a relationship with the then well-known YouTuber LionT. Her own YouTube channel was created in June 2012 after being frequently seen on her then boyfriend’s videos. Her first video was released in October 2012. In her videos, she mainly deals with cosmetics and fashion.

As early as May 2013, Dagi Bee was so well known that a fan event on Hamburg’s Rathausmarkt had to be canceled by the police shortly after it started because the crowd could endanger the safety of the public. At the beginning of 2014, another fan meeting followed in Cologne and BibisBeautyPalace, but this was not registered with the community. Some fans were also slightly injured here. The result was a fine against Dagi Bee and BibisBeautyPalace.

However, this has not done any harm. In September 2014, Dagi Bee celebrated one million subscribers, making it one of the largest German YouTube channels. She also won the Nickelodeon Kids’ Choice Award 2015 under the title “Favorite video blogger: Germany, Austria, and Switzerland.” She won this award again in 2016.

Appearances in other plants

In 2015 she was part of the film “Potato Salad – Don’t Ask!”, released in German cinemas in July 2015. This is still considered the worst film in the world today, as reported by WELT or Moviepilot, among others.

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She was also seen as an actress in the music video “Are You Real” by KC Rebell and Moe. With her appearance, she had made the music video in the headlines. Today the music video has over 65 million clicks. Apparently, she had met her husband Eugen Kazakov here, who had taken over the music video production.

Income streams from private labels

In 2016 the first own-brand was founded: Beetique by Dagi Bee. These are cosmetic products, which include mascara, lipsticks, and make-up. The products were initially sold in the DM drugstore with their own display. An online shop followed later. There is also a Boutique Concept Store in the Their gallery in Dortmund.

However, at the end of 2019, there was a setback for the web video producer. DM ended their cooperation with Beetique after the demand was no longer strong enough. DM has marked the products with “Sale” in the branches.

Income from YouTube

The YouTube channel Dagi Bee has around 4 million subscribers. With the YouTube partner program, everyone has the opportunity to participate in the advertising revenue. Dagi Bee has been doing this since the beginning of her career, and thus the corresponding video content or video equipment can also be paid for. This creates a respectable income.

Cosmetics and fashion are considered extremely advertising-friendly on YouTube, and thus the YouTuber’s channels have correspondingly higher CPM numbers. This means that Dagi earns significantly more than someone who would make videos on sensitive topics or who are highly polarized because of its content.

YouTube does not disclose how high the video producers’ earnings are, but the stars also keep themselves hidden. However, income is not too scarce. SocialBlade makes estimates of YouTube revenue. Dagi Bee has a monthly YouTube salary of up to 12,500 euros.

Beetique pop-up stores with merchandise

Also, Dagi Bee runs a pop-up store tour at various locations almost every year. In 2018 this concept was extremely well received by the fans, as around 50,000 visitors came to this event. Here are products of their brand Beetique and their merchandise products sold. The profit margins are extremely high, especially with textiles, which means that these events will certainly be worthwhile in the future.

Alex Armanto
Alex Armanto is an assistant professor of YessNo and Records professor of free enterprise, in the School of YessNo.

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